If you are a newbie to the blogging world and want to learn SEO (Search Engine Optimization) as well, you reached at the right place. Basically, SEO is dependent on various factors, for instance, change in the algorithm of the Search Engines, keywords, commenting on blogs and submitting articles and websites in the directories which helps to attain the goal of high ranking. Here we have discussed some of the tips that are easy to follow, and can help you in ranking your content on Search Engines.
1. CHOOSING THE RIGHT KEYWORDS:
In the beginning, don’t rush into the competitive keywords, as it may make things difficult for you. Get along with long-tail and small-tail keywords if there is low budget and the website is new. Once your blog is settled and you start getting profits, you can go towards the competitive keywords
2. SEO ON-PAGE:
This is probably one of the most important points. Remember, you should not repeat keywords as repetition of a keyword on a page is considered as spamming by Google. To prevent from this, you can use synonyms if you want to use the same word multiple times or use Google AdWords Keyword Tool to search for the keyword. Make sure that the keyword density should not be more than 2 or 3%.
3. HIGH QUALITY CONTENT:
You must focus on the quality of your content, and try to connect it with other related articles. The content should be of high quality so that it can be marketed easily. If it appears on the search engine results, then, invest more and pay more attention to the quality and depth of the content.
4. THE SIZE OF THE WEBSITE:
Generally, websites with greater size are not appreciated. It is a good step to keep improving the website instead of loading with poor quality content. Improvement can be brought through analysis and research of the competitive blogs and websites.
5. DON’T USE TOO MANY ADS:
Most of the people place ads on their websites just to get profit. Google does not mark such sites good, where content is less and ads are appearing in large numbers. If you wish to have more profit, first conduct analytics on your data and then make a strategy for marketing.
6. ADD DIVERSITY IN YOUR ANCHOR TEXTS:
Try not to use same anchor text in multiple images for internal and external linking. If you want to attract more people in a natural way, do not use this technique. Instead, use quality content for this purpose.
7. DEPTH IN THE LINKS:
Similar to the anchor texts, you also need to add diversity in the links. Many of us, links or text to the homepage, where usually there are no informative content exits. Try to link your content to the page that the user is looking for. After panda and penguin updates, Google punishes those sites that have too many links pointed back to their own homepage. Google Analytics can be used to study that which page is in more demand, and then you can decide how many times you should link it.
8. QUALITY OF BACKLINKS:
Use quality backlinks, as most of the Search Engines give preference to the sites that have quality backlinks. Now if you want to compete with top blogs and websites, the backlink must have quality. Do not use robots to post comments on your posts, as if the comments are auto generated, they are punished by Google and considered as spam.
9. THE VELOCITY OF THE LINK:
It is the speed at which the back links of your websites are built. But remember, this step should be taken slowly after doing marketing campaigns. Do not try to get too many backlinks within a small period of time. Google raises the red flag if backlinks are generated in a small period of time from poor quality sites.
10. USE SOCIAL WEBSITES FOR MARKETING:
In this era of popularity of Social networking websites and social marketing, remember to share your blog there as well. After the latest Google update, it considers sharing of the content through social media as a positive trait.